Cloud Ctrl Copilot: Empowering MSPs to Transform Cloud Cost Management

Managed service providers know the pain: clients demand answers about cloud costs, waste, and optimisation opportunities, but getting those answers means hours of manual analysis across multiple vendor portals. Meanwhile, those cost savings your clients want... they're buried in data you don't have time to surface. Cloud Ctrl Copilot changes that equation. This AI-powered FinOps assistant shifts your team from reporting costs to advising on savings, turning complex multi-cloud data into clear conversations that drive immediate action and recurring revenue.

The MSP Challenge: From Data Overload to Actionable Insights

Your clients operate across multiple cloud providers: Azure, AWS, GCP, each with their own billing structures, dashboards, and terminology. When clients ask, "Why did our costs spike?" or "Where can we save money?", you're often left piecing together information from disparate sources, manually correlating data, and translating technical metrics into business language.

Consider the experience of organisations like Wilson Group, a family-owned enterprise managing multiple business units across Australia and New Zealand. Before implementing better cloud management tools, their applications team was solely responsible for all cloud expenditure reporting because non-technical personnel couldn't navigate vendor platforms. The lack of visibility made cost allocation and accurate forecasting nearly impossible.

Or take Cotton On, one of Australia's largest global retailers operating 1,500 stores across 22 countries. Their Head of Technology Daniel Hompas described spending hours each week on manual cost analysis:

"The problem with the Microsoft portal was that it took hours a week. We're here to deliver incredible products and shopping experiences for customers; we're not here to analyse costs."

These scenarios are familiar to MSPs everywhere. Your clients need answers quickly, but getting those answers shouldn't require your team to become full-time data analysts.

Turn Data into Conversation

Cloud Ctrl Copilot connects directly to your Cloud Ctrl environment, understanding every layer of your multi-cloud data. Instead of building reports, your clients can simply ask:

• "What's driving my Azure costs this month?"

• "Where did we overspend in AWS?"

• "Show me resources with saving opportunities."

• "Set a spend limit for the Marketing subscription."

No complex dashboards. No waiting on reports. Just clear answers and immediate action.

This conversational approach mirrors what organisations achieve when they gain proper visibility into their cloud spending. After Wilson Group implemented Cloud Ctrl, they gained the ability to drill down and analyse cloud spend across all providers through a user-friendly interface that empowered non-technical staff. As Trevor Booth, Applications Technical Manager at Wilson Group, explained: "Cloud Ctrl has enabled us to put cloud cost management back into the hands of our accounts team because once it's set up, it is simple to use, you don't need prior cloud experience, or a technical lens."

How Copilot Helps You Deliver More Value

Instant insights for your clients

Surface answers and reports in seconds, not days. When clients have questions during monthly reviews or budget meetings, you can provide immediate, accurate responses instead of promising to "look into it and get back to them." This responsiveness strengthens your position as a trusted advisor and creates opportunities to upsell optimisation services.

Highlight savings and efficiency

Copilot analyses vendor data and Cloud Ctrl recommendations to identify under-utilised or mis-sized resources. Wilson Group used this type of granular visibility to replace an infrastructure resource with a cheaper alternative, saving AUD $2,000 to $3,000 per month. They also investigated previously misunderstood cost spikes, removed or restricted expensive resources, and reallocated spending to correct budgets. For MSPs, surfacing these savings opportunities positions you as a profit centre, not a cost centre, in your client relationships.

Act directly through conversation

Set spend limits, trigger alerts, and request reports with a single request. Wilson Group implemented spend governance measures requiring senior manager approval for additional license procurement, the kind of proactive control that prevents budget surprises. For MSPs, this means you can implement client-requested controls during the conversation, demonstrating immediate value and eliminating follow-up tasks.

Simplify complex data

Translate usage and spend into business-ready insights anyone can understand. Cotton On's experience demonstrates the value of this transformation. Their team moved from fighting with Excel and pivot tables to confidently providing data-driven recommendations. As Hompas noted:

"Cloud Ctrl has taken a tedious manual process, which included Excel and pivot tables, and turned it into a fit-for-purpose tool. It's given our team the ability to be confident in what they're saying." 

For MSPs, this means your junior team members can handle client queries confidently, freeing senior staff for strategic work.

Multi-cloud by design

Works seamlessly across Azure, AWS, GCP, and custom data sources. Wilson Group benefited from combining AWS and Azure management into a single portal, streamlining operations that were previously scattered across multiple vendor platforms. MSPs can now manage diverse client environments without multiplying overhead or requiring specialised expertise for each platform.

Embed FinOps into your services

Use Copilot to enhance monthly reviews, budget tracking, and optimisation planning without increasing delivery overhead. Turn existing service touchpoints into higher-value, recurring advisory conversations that command premium pricing and improve retention.

Build Stronger Customer Relationships

CoPilot turns cloud visibility into customer trust. Instead of sending static reports, you can show your clients what's happening in real time and act on it together.

This level of transparency and collaboration strengthens partnerships. Delivering these insights helps you:

• Differentiate your managed services: Stand out in a crowded market by offering AI-powered, conversational cloud cost management that competitors can't match

• Strengthen customer loyalty: When clients see immediate value and feel heard, they stay longer and expand their engagement

• Create recurring revenue: Continuous optimisation and governance become natural extensions of your core offering, moving you from transactional relationships to strategic partnerships

The Cloud Ctrl Advantage

Native integration with Cloud Ctrl's unified multi-cloud data model

Copilot isn't bolted on; it's built into the platform, understanding the full context of your clients' cloud environments.

Conversational interface that anyone can use

No scripts or queries needed. If someone can ask a question, they can use Copilot. This lowers the barrier to entry for your team and your clients, expanding who can engage with cloud cost management.

Proactive controls for spend limits, alerting, and reporting

Move from reactive to proactive management with controls that prevent issues before they impact budgets. For MSPs, this means fewer emergency calls and more predictable, manageable client relationships.

Fully white-label ready

Deliver the experience under your brand, maintaining the customer relationship and trust you've built.

Make Every Conversation Count

The true measure of Copilot's value isn't just in the time it saves or the costs it helps optimise, though both are significant. It's in how it transforms your role as an MSP.

With Cloud Ctrl Copilot, your team moves from reporting the past to shaping the future. You shift from being a cost reporter to a strategic advisor. Your conversations with clients evolve from justifying expenditure to planning growth.

Cotton On's experience illustrates this transformation. Their finance conversations shifted from cost justification to strategic planning, with clear ROI through time savings and cost optimisation. When asked if he would recommend the solution to other organisations, Daniel Hompas's response was emphatic: "100%. I haven't seen anything similar that compares with Cloud Ctrl for Azure."

Ready to Transform Your Cloud Management Services?

Cloud Ctrl Copilot gives you the tools to deliver the insights your clients need, when they need them, in a format that drives action. It's cloud cost management reimagined for the way modern businesses actually work, through conversation, collaboration, and immediate results.

Ask, analyse and act, all in one intelligent workspace.

Cloud Ctrl Copilot: helping MSPs move from managing spend to mastering it.

Contact the Cloud Ctrl Team:

• sales@cloudctrl.com.au

• www.cloudctrl.com.au